Although we do not have data on the sales of Apple items, and especially the Apple Watch, analysts anticipate that the Apple Watch will be one of the best-selling products this quarterWe do look at the best-selling items in jewelry stores.
That is, many earrings, bracelets, pendants or watches and other typical products to give on these dates, can be replaced by the Apple Watch, as a star gift for the Christmas season. The new design of the Apple watch, something more similar to other watch models that we see in the showcases of specialized stores, may be a claim.
Apple's moves to find a second supplier of Apple Watch and avoid major stock breaks on these dates, they agree with these analysts. The price of the Apple watch is within acceptable margins to make a good gift at Christmas time, in this case the iPhone being somewhat further away due to the increase in their prices in recent years.
In addition to the design, in the purchase decision it is also valued that the new Apple Watch are increasingly independent of the iPhone and allows you to perform more functions, as well as achieve more autonomy. According to analysts, the estimates speak of some 10 million quarterly sales of Apple Watch all over the world. These figures would represent 10% more than the sales of the previous year. According Cascend Securities.
We expect Apple to sell nearly 10 million watches in the December quarter, and it could account for nearly $ 9 billion in total sales for this calendar year… Competitor watches expected for the Christmas season are unlikely to Google and others are a problem for Apple: customers already in the Apple ecosystem will keep the Apple Watch to use the combined functions
Also Deloitte's economic analyst, Daniel bachman, explained in relation to the Apple Watch:
The cool item to place under the Christmas tree is an Apple Watch, not necessarily a local jewelry watch.
Since Apple does not comment on the sales data for the watch, analysts rely on the figure that Apple applies to the watch. section «other» where you will find the Apple TV, HomePod and for now the Apple Watch.