Since the Apple Watch was put on sale back in April of this year, sales of the watch have fallen 90% compared to the first week according to a new research report of the stock market. Shares of Apple AAPL, have fallen 0,25% and has been caused by the decline in sales of the Apple Watch at a rate of 20.000 less watches per day in the US since the initial surge in April, although some days have been less than 10.000, according to data from Calif. base - Intelligence Slice in Palo Alto.
This has clearly been a sharp drop since the week of April 10 in which the pre-sale of the Apple Watch took place in which about 1,5 million were reserved of watches, that is, an average of around 200.000 a day.
In addition, two-thirds of the watches sold to date have been the entry version, that is, the "Sport" version whose price starts at 419 Euros, rather than the more expensive models such as the "Watch" which start at 669 Euros. .
It should also be remembered that in an ambitious attempt aimed at the luxury market, Apple also presented a model «Watch edition» of gold at a price starting at 11.200 Euros, of which so far less than 2.000 of them have been sold in the US.
Of course it is logical that the sale of any new product falls after the first days of sale, also for Apple its watch only makes up a small percentage of your business, being around 4%. For now, we must give time to time and see if it is effectively going back and consolidating next year with its second version polishing various errors that have appeared to date.