Apple wants to promote the Apple Watch as an indispensable element in the world of health. On this occasion, the company would be negotiating with at least three private Medicare health plans, to subsidize the Apple Watch for people over 65.
We know the information from CNBC. In the operation would subsidize the price of an Apple Watch Series 3 or Series 4. Surely the Series 4 will be the Apple watch most demanded by this program, since it provides more benefits related to the elderly, such as fall detection and ECG function.
Negotiations with Medicare appear to have just begun and many details of the agreements are not yet known. Generally, in this type of agreement, the company receiving the Apple Watch acquires the terminals at a lower price and is in charge of subsidizing it or selling it in installments with its users. Medicare is specialized in health insurance that covers different coverages, for the elderly in the US There are several companies within the Medicare program and as of now it is unknown which ones will offer this coverage. In the words of Bob Sheehy, CEO of Bright Heart.
Avoiding a visit to the ER would be more than paying for the device
Bright Health is an insurance company with a Medicare Advantage plan and Bob Sheehy has a long experience in the sector as a former CEO of United healthcare.
It is not the first time that Apple is associated with a company in the health sector, applying discounts for the acquisition of an Apple Watch. The most innovative formula was the subsidy of the team based on the amount of exercise carried out. This initiative was taken among other companies Aetna.
At the moment no European company is launching with an Apple Watch subsidy formula. Perhaps it is a market where Apple still has some travel, before moving to mass promotion agreements with companies for distribution.