Apple is tougher than Alcoy when it comes to discounts and promotions. It costs a lot to promote a campaign of additional discounts for a specific reason (Black Friday, for example) and when it does, it is usually no wonder.
So when it launches some additional discount promotion on one of its devices, it becomes a big news, without a doubt. This is what has just happened with the offer that Apple is now making with its MacBook Pro M1. Special volume purchase discount.
Mark Gurman has published in his blog a new campaign of additional discounts that is promoted by Apple. It is aimed at small and medium-sized businesses that purchase multiple units of the M1-based MacBook Pro.
The promotion is that if a small or medium business buys between 5 and 24 units of MacBook Pro M1 (14 or 16 inches) at a time, they will get a direct discount of the 8% of total of the purchase. If that company buys 25 units or more, then the discount goes up from 8 to 10%.
said offer ends December 24, just before Christmas, and only applicable to companies, not to private users. This is how they try to dissuade the famous "joint purchases" so common in technology forums.
Without a doubt, this news has caught more than one by surprise, since Apple does not usually do this type of campaign. The reason may be that you have too much stock of the offered laptops, and you want to remove it from your warehouses before launching the new MacBook Pro with the new processors. M2 Pro y Max M2.
These new models should already be on the market, but their launch has been delayed until beginning of the year. It thus fits in with the offer of the models with the M1 processor, a month or two before the launch of the new models.
