Since Cupertino they have never officially announced the number of Apple Watch they have put on the market since the first generation was launched in 2015, just as it has not reported the number of AirPods sold. This gives analysts extra work, who have to make a living to find out.
According to the guys at Strategy Analytics, Apple shipped about 6.8 million Apple Watch during the third quarter of 2019, Apple's fourth fiscal quarter and with which it closes the year 2019. According to this company, this figure represents an increase of 51% compared to the same period of the previous year.
Thanks to this increase in Apple Watch sales, Apple has not only managed to maintain the first position in the market, but it has also expanded its market share, from 45% that it had at this time in 2018 to 47,9% that it currently has.
From the rest of the manufacturers, Samsung has also increased its market share, something that Fitbit has not achieved, since it has dropped four points. Those four points have been shared between Samsung and Apple equally.
But sales of the Apple Watch have not been the only ones that have increased in the world of smartwatches and quantifier bracelets, since the rest of competitors such as Samsung and Fitbit have also seen an increase in the number of devices that have been put into circulation during the third quarter of 2019, although the share of the latter has dropped.
In the past week Fitbit comparison by Google confirmed, in a move that has caused a great number of speculations, since nobody knows the plans that the search giant has with this company. We do not know if they will continue to launch new models with Fitbit's own operating system, adopt Wear OS, keep the patents and sell the company or if it will continue as before.