If the Apple executive, Jony Ive, is characterized by something, it is for not granting many interviews to the media, but in this last MET 2016 gala, Jony Ive granted a interview to Business Fashion magazine in which, in addition to fashion, he spoke about the Cupertino company and the Apple Watch.
The truth is that there is nothing surprising in the words of Apple's chief designer, but it is clear that the few interviews he gives to the media can always make Ive's thoughts a little more known. Something to highlight from this interview is that it is a medium focused on fashion and therefore the Apple Watch is the main part of it, and how well Ive explains, the smart watch it is just in its first version.
The MET 2016 gala had Apple as another sponsor, which is why the media managed to interview the most important face of the company at this event. The truth is that in the interview you can read that really the design of Apple products is something very important for the firm and this is something that forces them to work hard both on the inside and outside of their devices.
Jony Ive, took the opportunity to praise the work done with the smart watch and limited himself to repeating a speech very similar to the one we saw in the Apple CEO interview, Tim Cook after showing the financial results of the past quarter. The Apple Watch has room for improvement and this is what they hope to do with this new product in their catalog, improve it. Logically, it did not reveal important data about the future of the products, but it is certain that for the following versions aspects of the current model will improve. S years of life and that it will not start to grow solidly until it has had several generations in the market.