Days go by and we learn more information related to the Apple Watch Edition. As you know, Apple introduced the Apple Watch Series 2, the Apple Watch Series 1, the Apple Watch Nike +, the Apple Watch Hermès and the new Apple Watch Edition.
As for the Apple Watch Edition, those of the company with the bitten apple have decided to shelve the models made of gold and that had prices of up to more than 15000 euros, to manufacture them in ceramic material enriched with alumina.
However, this is not the only thing we have to know regarding this new Apple Watch Edition model and it seems that the Edition models are watches that will change the manufacturing material every year to make it truly exclusive. When we talk about exclusive, we mean that thousands of people do not have each Apple Watch Edition model and that is that its current price, in ceramic material, is not as prohibitive as the Apple Watch Edition in gold and therefore potential customers there are many more being able to lose the attribute of «exclusive».
That is why Apple has been able to change strategy and have thought that an Apple Watch Edition watch is exclusive for the price it has, but for the material in which it is manufactured and the time that each watch is on sale. If we take all this into account, we would be facing a somewhat peculiar situation and it could be the case that Apple plans to launch an Apple Watch Edition each year made of different materials such as titanium, platinum and liquid metal.