Platoon is a company of musical creatives that is in charge of giving opportunities to artists with the great record labels that are around the world and this is the new acquisition of Apple. It is something that without a doubt will boost the Apple Music service.
Apple services are increasingly important to the company and in this case Platoon counts an ex-Apple worker as one of its founders, with a long career in creating live events and artist relationships, so the steps for Apple to make this secure purchase have been a "little easier."
The Orchard, Stefflon Don or Jorja Smith, have passed through Platoon
Platoon has behind its back great names of artists who have passed through its hands before accessing the most important record labels of today, making it a good place to spot talents before they are unreachable and enhance Apple Music with these types of artists.
There is not much data on this agreement and we do not know details of the operation in terms of the money that Apple paid to get Platoon, what we do have quite clear is that the Apple Music service will be the great beneficiary after this operation. The way in which we will see the results of the purchase is completely unknown although it is evident that the artists who now enter Platoon will have another great showcase to launch themselves into fame.
