Apple continues with its marketing campaign for the Apple Watch, and today published four new TV commercials that highlight the usefulness of the Apple Watch, highlighting two important issues, the fitness and travel. Although the theme encompasses much more than that, it gives all its promotional videos a very human touch.
Two of the new promotional videos titled 'Beijing' y 'Berlin' that we show you after reading on, they show two friends of different races, using their Apple Watch, in which they show several applications to explore the city of Beijing or Berlin, speak to the locals in a different language, including atmospheric, help or location apps in case they get lost. The other two ads call you 'Goals' y 'Closer', especially from 'Goals', shows different sports apps, and explains how it can help you overcome yourself, always with an essence human and overcoming. The promotional video for 'Closer' shows various applications from day to day, how easy it is to use, even for a child.
Promotional video of 'Closer',Apple Watch:
https://www.youtube.com/watch?v=1qYMJjTxJnM
Promotional video of 'Beijing',Apple Watch:
https://www.youtube.com/watch?v=Of0UWpK5bEo
Promotional video of 'Berlin',Apple Watch:
https://www.youtube.com/watch?v=ZEd6aKdeC8g
Promotional video of 'Goals' ,Apple Watch:
https://www.youtube.com/watch?v=yovbI8DOMpk
It is clear after seeing the four promotional videos, that the essence that Apple wants to convey is the comfort, ease, and what can help you in different everyday moments of life. Always very humanized trying to reach the client. I hope you like the videos.