According to Apple CEO Tim Cook, Apple Music would already have an installed base of 13 million paying subscribers, up from 11 million users just a couple of months ago. In a interview that took place in February to Eddy Cue and Craig Federighi, Apple Music was confirmed to have 11 million subscribers, which suggests a very important growth in the last 10 weeks.
In the short term the service will be provided in more than 100 countries on June 30 and just on that date will be their first anniversary. If the platform continues this growth rate, Apple Music would be on the way to having, at some point in time, close to 15 million subscribers, gaining a lot of ground from Spotify, which reported at the time that it had more than 20 million paying subscribers and 75 million active users a few weeks before the debut of Apple Music.
However, we are talking about a year ago, so the number of Spotify users may have increased importantly, however, the good work of Apple is undeniable, which even with its black spots compared to Spotify, is still a very interesting option.
Apple Music is priced at 9.99 Euros per month for individual users and $ 14,99 per month in family mode with up to six users. Apple has had remarkable success with Apple Music in part due to the large number of credit cards already associated with iTunes accounts, making it easy for customers to subscribe to additional Apple services and purchase content.
Since its launch, Apple has heavily promoted this platform with a number of exclusive releases and videos from artists such as Taylor Swift or Drake, plus the free Beats 1 radio service. In the future there will even be a TV show starring Dr. Dre.