Just two weeks after revealing Six new Apple Watch announcements, Apple yesterday shared seven more videos, all being part of the same campaign. Ads highlight certain capabilities of the Apple Watch, each one lasts 15 short seconds.
The first advertisement titled "Dance", starring singer Leon Bridges asks Siri to play 80s music, and then proceeds to dance to the INXS song. The second ad is called "Kiss", two people are seen in love, at that time he receives a notification from Uber, but proceeds to discard it to kiss his boyfriend.
"Style" is the third video, and it focuses on the customization options offered by the Apple Watch. The ad shows a woman changing her outfit multiple times, and changing her watch band to match her clothes, a custom Jony Ive is very proud to offer. The fourth announcement is called Play, and shows a pianist honing his piano skills when he receives a notification from eBay telling him that he has been outbid. He proceeds by playing the piano with one hand, while with the other he increases his eBay bid through Apple Watch.
The fifth announcement called "travel", focuses on Apple Watch support for boarding pass storage. The sixth video is called "Skate", which focuses on using Apple Pay to pay for ice cream via Apple Watch. Last but not least is the video called "Move", which focuses on using the Apple Watch so you can track your fitness every day at the gym.
All Apple Watch ads last for about 15 seconds, and you can see it below:
https://www.youtube.com/watch?v=fHE5WDO5l5Y
https://www.youtube.com/watch?v=YHlZ-JIaWh0
https://www.youtube.com/watch?v=_ptePcnGEHs
https://www.youtube.com/watch?v=R1VwPwKmciQ
https://www.youtube.com/watch?v=0L_PsN17yHU
https://www.youtube.com/watch?v=D0Att_g6O04
and me from INXS