The statistics that little by little are coming to us about how Apple closed the year 2016 are brutal. Although the Cupertino company is usually reserved when it comes to giving accurate sales figures on the Apple Watch, this year we do have a reliable comparison of the sales of the Apple Watch against its main competitors in the market.
And the results are overwhelming: 5.2 million watches sold !! With these figures, the sales of the watches Samsung, Sony, Huawei or others go into the background, practically anecdotal.
The figures do not come directly from Apple, which is already common with this product, but from the company Strategy Analytics, which according to their calculations in distributions during the holiday period for Christmas, requests for Apple Watch around the world reached spectacular numbers.
The demand has been so excessive that compared to the 5.2 million watches sold by the North American company, Samsung, second in the ranking, estimates its distributions at 800.000 units. Huawei, Sony, Garmin, Fitbit and a long etcetera occupy the position «Others», where they accumulate some 2.2 million shipments.
Despite not having official figures from the Californian company, Tim Cook recently appeared in the press to highlight the success that the Watch team had achieved, achieving record sales in the last quarter of last year. Therefore, we can give certain reliability to the study carried out by Strategy Analytics, a company that has also been carrying out these statistics with the iPhone for quite some time and has always stood out for its accuracy and proximity to real data.