Virtually since its launch in 2015, the Apple Watch has never found a match for it. Although Samsung has done its best, Google's lack of interest has been one of the main drivers of the Apple Watch's success in terms of sales and therefore market share.
According to the boys of Counterpoint Research, Apple's market share during the first quarter of 2021 was 33.5%, which represents an increase of 3 points in the same period of the previous year. In second position is Huawei, which has reduced its market share from 10.1% in the first quarter of 2020 to 8.4% in the first quarter of 2021.
Samsung is in third position with a market share of 8%, which is half a point less than in the same period of the previous year. However, Samsung shipments increased by 27% thanks to the popularity of the Galaxy Watch 3 and the Galaxy Watch Active. However, its market share has fallen as the growth of the smartphone market has increased by 35% year-on-year.
According to Counterpoint Research, seeing the success that the Apple Watch SE has had in the market, it is more than likely that Samsung will launch a similar smartwatch at a reduced price to continue with the growth in sales and gain a greater market share.
This medium affirms that after the announcement of the agreement between Samsung and Google to unify the best of its three platforms: Tizen OS, Wear OS and Fitbit OS, it is likely that in the coming years, these manufacturers will be able to attract a greater number of users that so far only trust the Apple Watch both for its benefits and for the high number of functions.
