If we remember and consult the information on Apple's official website, we will see that the prices of its famous watch were modified a few months ago, after the March keynote. At that time, Apple Watch Sport models were lowered by about $ 50, and the 299mm model cost $ 38 in the United States. A slightly more correct and less exaggerated price, although it was still expensive in our opinion, especially when in Spain it is still at € 369 or € 419, depending on the version you want to buy, and that € 50 has been discounted, because before it was even more expensive.
In this, an American store, Best Buy, have chosen to lower the price even more, which has surprised us, since we were waiting for the news and rumors of the keynote of an Apple Watch 2. Below all the information of the event and what it means for us.
The Apple Watch has never been so cheap
As it is. In a store like this we would never have imagined that the bitten apple watch would be at such a low price, not even in its Sport version. And it is that they are not 250 or 299 dollars. We are talking about a discount of 100 dollars, that is, a third on the original value that had already been lowered previously in spring. In the end, you can get a new 38-millimeter Apple Watch in its Sport version for $ 199, which at the currency exchange does not exceed € 190. A very attractive price that will undoubtedly piss off users who bought it in the last two or three months.
Yes, the discount was at Best Buy, not the Apple Store. If Apple had lowered it that much, we would be talking about something really influential and worrying for the next generation. If the company itself is capable of making two permanent discounts in a row, it would mean that it does not trust its product and that it wants to get rid of it as soon as possible. Knowing those from Cupertino as we know them, we can assume that between this news and the news that the straps were running out, they will release an Apple Watch 2 very soon, despite rumors that it will be delayed due to production and design problems, as happens to iPhone 7.
In addition, the need to lower the price indicates other important factors such as that the market is not willing to spend so much on a smartwatch. That will be influential for the Apple Watch 2 and its price. Very attentive to the changes that we will see this fall.
The Apple Watch 2 will not be more expensive
First they lower the initial model, then they lower it again, even if it is not in the official store. If we continue like this, they will end up giving it away with the purchase of a new iPhone, which would not be such a bad idea as an offer for students, after all the price is similar to that of Beats headphones. Still it is early for them to give things away. What we would see would be a Apple Watch 2 that would cost the same as current models, at least in the most affordable version, the Sport. Straps and all that may vary, but what is the device as such cannot afford to go up in price.
Users did not buy the first generation not only to wait for the second that would fix bugs and errors and improve, but because the price was too high. 400 euros for a watch like this is too high for the average user, and more if you do not know what to do with it or if you will use it. It may be a fashion and luxury accessory, but if you try to go that way, you won't win as many users or dominate the smartwatch market.
Samsung continues to improve yours and the other companies do the same. Apple has two paths: Improve and innovate until we are surprised, or lower the price a bit and further evolve the device. If the Apple Watch 2 is nothing more than an improvement of the current one with some new features, we hope that the price will remain at $ 299, or even lower, since it is not something as new or innovative as it was 1 year ago and medium.