While Apple continues to prepare the launch of the Apple Watch for April, without even having launched it on the market, has already won the IF Gold Award from the International Forum 2015 for best design at its annual industrial design competition where the jury declared the Apple Watch design "an icon."
According to the jury's own statements, the idea of combining classic materials like leather and metal Using state-of-the-art technology to create a highly customizable fashion accessory, it has resulted in a delicious product that offers the user a holistic experience. The highest scores for the Apple Watch have gone to every detail, it is a totally extraordinary piece of design. For us, it is already an icon.
Interestingly, the Apple Watch was one of the two telecommunications-related products to win a Gold award. having 64 candidates elected for the contest. If we look at the global figures, there were 1624 products presented and only 75 received the "gold" designation.
These awards already have a long history and cover such key points as the choice of materials, respect for the environment, design quality, brand equity, ergonomics ...
Apart from the Apple Watch, Apple also won other awards earlier in this event with products such as the iPhone 6, iPad Air or directly the iMac, in addition to accessories such as the EarPods or the Apple Keyboard. In total they have been 118 iF design awards those that have gone to Apple with 44 of them sporting the "gold" category.
I think it is a well-deserved award for a design effort that not only bases its strength on the aesthetic design itself, but is also a very versatile, customizable and above all intelligent product that uses classic elements such as the "wheel" as a button. home for example with interchangeable straps.
