It marks one year since the launch of a strap that was given to Apple employees for Pride day and then sold exclusively in some of the firm's stores. As of today, the strap that sports the color of the rainbow is already fully available in all stores and now Apple announces that part of the profits obtained from the sale of these belts It will go to LGBT groups and associations. In this way, users who buy the Pride Edition braided nylon strap will contribute part of their money to the associations that make up these groups.
The CEO of Apple himself came out a couple of years ago telling the world that he was gay, something that was a liberation for him after the media pressure he had endured for so many years. In any case, the important thing is that since he is in charge of Apple he has always defended the rights of people regardless of their sexual orientation or religion. For these LGBT groups obtain part of the income it is an important help And Apple really won't lose a lot of money on it, either.
The different straps for the Apple Watch that we can find in Apple report a spectacular benefit to the Cupertino firm, since these accessories are quite coveted by the users of the brand and having the possibility of change strap so easily on Apple Watch makes sales really good and brings benefit to the brand. In this case it is a strap that has a price of 59 euros and we can find it exclusively in Apple stores or on the website itself.