Warm information has reached us between the reservation period and the first week of sale. We do not have sales figures, but we do have demographic results on who buys it, or rather, what type of users are demanding it. With the first generation of the Apple Watch things were more divided, all models and colors had a good adaptation. Last year, 80% of purchases were initially made by men and they were not exactly a young and varied audience. Now things have changed, or at least they have started to change.
Find out below the demographic results of the Apple Watch Series 2 and which models are the most successful and in demand. We know what is the favorite size this time and what color is succeeding in reservations and first purchases. Keep reading.
The favorite of the Apple Watch 2
Before talking about the demographic results and what kind of audience is drawn to this watch, let's see the most demanded model. Logically, it is still the aluminum model, and it is the only one with an affordable price, affordable between 400 and 500 euros. The stainless steel one exceeds € 600 and what the device is is the same. And of course let's not talk about the Hermes or the White Ceramic Edition. That is not an option for users like me. Well, be it aluminum or steel, what is the size that most choose? No, it is not the cheaper of the two.
Big donkey, walk or not. Users have demanded the 42mm model. Y is that it is the same that has happened with the iPhone 7 plus. Users prefer to opt for a larger size, either due to the advantages on the iPhone that it entails or to see the screen better and be able to use it more easily in the case of the clock. The difference between the 38 and 42mm is not much, but it shows. When I had the idea in mind of getting the Apple Watch, at first I was going for the little one, but I must admit that I like the big one better. It's like it looks so much better and it seems more premium.
Almost 70% of the straps have been made of silicone, either because of their beautiful and simple appearance and their comfort or because they are the least expensive. And what color is the users favorite? The black. Exactly, the iPhone 7 is repeated again. It seems that we no longer opt for light colors on Apple devices, but for dark ones.
Apple Watch 2 demographic results
As I said at the beginning of the article, last year I was a winner among men. On this occasion they also represent a clear majority, but the percentage of women who reserve and buy it in its first days is growing. Last year they represented only 20% of sales, this year they have accounted for 26%. It's not much, but it's something. In addition, one of the most interesting data of the results that AppleInsider has presented is that this second generation is being acquired by a younger audience. The new Apple Watch reaches millennials, that is, to the young.
It is impressive because they are users who do not usually have a high purchasing power, especially in our country. The Apple Watch Series 2 is an elitist product and is aimed at a wealthier sector. And it is a whim that can be totally dispensed with. The only reason to buy it is that you are really going to use all the health meters that you carry and use it to exercise for real. Still very expensive for what it does. There are other more affordable options on the market, although those do not have the App Store or perfect synchronization with iOS.
As I say, € 450 on average for a watch with these functions is excessive. The correct price would be something closer to what the Series 1 costs, that is, between € 330 and € 400 at most. What do you think of the sales results and the favorite models?