When those of Cupertino launched the Apple Watch, many were the manufacturers of quantifying bracelets that began to tremble fearing that the first Apple smartwatch I would take sales from the quantifier bracelets by offering the same but with many more functions. Nothing could be further from the truth. In fact, a few months after going on sale, the number of sales of quantifier bracelets skyrocketed, but especially those of the manufacturer Fitbit, a company that has been offering this type of device for more than nine years. It is clear that not everyone is willing to spend 400 euros on a watch to use it solely as a quantifier, when we can find bracelets that perform the same quantifying functions for just under 100 euros.
Fibit CEO James Park gave an interview to the Telegraph newspaper. During the interview, in addition to talking about the market and current situation of quantifying bracelets, Park comments that the Apple Watch is an excellent device, "but it does too many things". In addition, Park claims that users interested in a Fitbit bracelet are not interested in an Apple Watch. He also claims that the biggest problem is that Apple has entered many sports categories with a single device, something that no one had done so far.
Park continues by saying that it is not a bad thing to be able to carry in a single device, the possibility of being able to interact with a very wide range of options such as notifications, interactions with vehicles, making payments, identifying the user. The idea of Fitbit from the beginning always has focused on launching products intended for sport only inadvertently giving more functions to the wrist device that the company manufactures. He has also spoken about the secrecy with which the development of the new device takes. The latest patents state that Apple may have the intention of extending the device's features such as a backup battery, a camera, new health sensors, all through different straps.