Without a doubt, the Apple Watch is the brand's favorite device for many people, because the truth is that it is a very useful device on certain occasions. Now, the audience for this device is more focused on adults, taking into account that they can use all the health functions of the device, among other things.
However, it is curious how in the latest report that has been prepared on the use of mobile devices in adolescents, we can see that, in addition to the iPhone, other devices like the Apple Watch also have quite a presence.
And it is that, as we can see on the website of Piper Jaffrayof the 8.000 teens surveyed around the United States, it turns out that 83% of them have an iPhone, compared to 9% who are Android users. Now, what is really relevant to us are the figures related to the Apple Watch, since 20% of the iPhone users mentioned above already own one of Apple's smart watches.
Also, as if this were not enough, a 23% of them have indicated that they plan to purchase one during the next 6 months. And, with respect to the other platforms, to say that the use of smart watches has also grown for Samsung, since 2% of adolescents have a Wear or Galaxy Watch, a fact also to take into account.
In this way, we see that Apple is quite present in the world of teenagers, or at least in the United States, since many of them already use the various mobile devices of the brand, and it is to be expected that this will gradually increase taking into account the "fame" that has been created in this sector. In the same way, it is also interesting to say that the social networks most used by adolescents were, respectively, Snapchat and Instagram.