Traditional watch companies are trembling at the upcoming launch of the Apple Watch and it is that unlike other manufacturers of smart watches, Apple has gone much further and created not only a new smartwatch, has created new watches that can be considered as jewelry.
TAG Heuer knows it and that is why it wants to stand up to those of Cupertino with the launch of a smart watch that could be conceived with the help of other technology companies that for now have not mentioned.
We have heard this news after the TAG Heuer company gave a press conference in Switzerland where the brand's chief executive, Jean Claude Biver, assured that at first they were not in favor of this type of watch, but that finally and several months ago They have started with a project to launch a TAG Heuer watch, but of the smart type.
Although it has been reported that they even have agreements with certain technology companies that will help them in this project, they have not yet shown any prototype of a watch that according to them could be a hybrid between a watch with mechanical parts and another with an Intel core that would control various biometric sensors.
As for when they plan to launch this new TAG Heuer freak, it has been reported that they hope to have it ready by the end of 2015, which is going to give Apple a more than enough advantage to take a large slice of the watch market. luxury.
