When Apple introduced the Apple Watch at the end of 2014, to later hit the market in 2015, it was the official starting gun for all those who had not yet been interested in wearables / smartwatches to do so. Since the date, Apple has always led sales in this sector.
At the moment, it seems that will remain like thisAt least that is what the estimated sales figures that we can read in the latest Strategy Analytics report imply. According to this report, the Apple Watch (in its different variants that are currently available on the market) has taken 46,4% of the market.
Apple has increased the percentage of sales for the second quarter of 2019 compared to the same period of the previous year by 2%. For its part, Samsung does has experienced significant growth, since it has gone from 10,5% in the second quarter of 2018 to 15,9% today. The latest models that it has presented have undoubtedly helped the Korean company become the second most successful manufacturer in the wearables sector.
In third position we find Fitbit, a company that although it is true that it is launching interesting devices to try to be an alternative to the Apple Watch, it seems that sales in recent months are not accompanying you, since its sales quota has gone from 15.2% to 9.8% in just one year.
The rest of the manufacturers that have a smartwatch model on the market have also seen their share fall from 29,8% to 27,9%. It is clear, that in the last year, the biggest beneficiary has been Samsung, who has remained with the 5% drop that Fitbit has suffered, since the rest of the manufacturers have maintained practically the same numbers as in the same period of 2018.