The Apple Watch sells more than the entire Swiss watch industry

Apple Watch Water

When Apple officially introduced the Apple Watch, some traditional watch companies, such as Swiss, they put the cry in the sky stating that as Apple it had gotten into a field of which it had no knowledge. They were obviously recognizing that the Apple Watch was a round product and that sooner or later it would affect them.

4 years have had to pass for the Swiss watch industry to see how the Apple Watch has become its main rival to beat. During 2019, Apple shipped 30,7 million Apple Watch for the 21.1 million of the watch industry. And this is only the beginning, because the trend does not seem to change.

It does not look like changing, because it is increasingly common to see how users of traditional watches are beginning to adopt smartwatches as a watch, a watch that also offers them a series of functions that will never be available in traditional watches. The Apple Watch is the model to be followed by all manufacturers, but not the only one that has opened the door for the Swiss watch industry to rethink where to direct its efforts.

Apple Watch App Store

While it is true that some of these companies such as TAG Heuer, Tissot and Swiss itself have launched different models managed by Wear OS, this nor seems to be a real option for users looking for such a complete smartwatch, as can be the case with both the Apple Watch and the models that Samsung makes available to us.

According to Strategy Analytics, young consumers are demanding smartwatches offering them more features than just looking at the time, while traditional watches are still very popular with older users. To precisely reach this type of audience, Apple introduced the fall detector with the Series 4, a fall detector that automatically takes care of making a call to emergency services when they detect a fall, it's worth the redundancy.


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