The Apple Watch took over half the smartwatch market in the last quarter of 2018

Apple Watch

The Cupertino Boys Apple Watch sales figures have never been officially announced, which has forced many analysts to try to make a living in order to know, at least approximately, the number of Apple Watch that it has put on the market practically since its launch.

The latest figures related to this device show us how, during the last quarter of 2018, one in two people who bought a smartwatch, opted for Apple's solution. According to Strategy Analytics, Apple Watch sales in the fourth quarter of 2018 reached 9.2 million units.

Smartwatch sales Q4 2018

Well, more than sales, we are talking about shipments of devices for distribution, which in most cases turn into direct sales. While it is true that these numbers are impressive, if we look at last year's numbers in the same period, we see how During the fourth quarter of 2018, Apple shipments accounted for 67.2% of the industry.

It is also true that each year more wearables are sold, so that it does not mean that you have sold fewer units. It does not mean that it has sold fewer units, because in Q4 2017 Apple shipped 7.8 million Apple Watch, while in Q4 2018 it shipped 9.2 million devices.

In second position, we find Fitbit who has managed to put more than 500.000 units on the market during Q4 2018, 400.000 more units than in the same period last year, which has allowed it to gain a 12.2% stake.

In third position, we find Samsung, who has also seen how the number of wearables it has put on the market has increased, going from the 600.000 units sold in Q4 2017 to the more than 5,3 million units during the last quarter of 2018.

All these data do not show how the global smartwatch market has grown by 52%, reaching 18 million units shipped during 2018. The current market trend is that it continues to grow, since today, there are still many millions of users who have not adopted this new device, despite the fact that each year, it receives new functions.

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