And it is that from the beginning that We do not have the official Apple Watch sales data available and the analysts, together with the specialized companies, carry out a research task to find out the approximate sales figure for this device from the guys from Cupertino.
In none of the official conferences where the financial results of the company are shown, Apple has provided the official sales figure for the watch, so analysts such as Strategy Analytics have to show us the approximate figures according to the shipments made, in this case about 2,8 million Apple Watch in the second quarter.
The figure is an approximation to the real figure, but this real figure is totally unknown so you have to trust the shipments and sales recorded by these analysts. It seems that the Apple Watch exceeds the same figures in shipments and sales Strategy Analytics in the past 2016:
Another curious fact that is obtained from this analysis of sales and products shipped is that Apple continues to grow in sales compared to its rivals, although it is true that Fitbit and Xiaomi stand out as great rivals in this segment, they are not comparable by price and by number of users worldwide. It is true that they all seem to be superior in terms of figures but Apple is the only one that grows both in shipments and sales compared to the same period in 2016.
The truth is that the arrival of the Apple Watch Series 1 and 2 makes users who wanted "water resistance" and improvements in the speed of the watch to go for these new versions, obviously the Christmas period also has its share of blame In these figures and if we also add the offers for the first generation models, it is obvious that the figures are good. Now with the recent rumors of a new model before the end of the year, sales may slow down a bit, but we will see this in the future.