How many times have we been talking about how many people want to stand up to Apple Watch, but no one manages to unseat the Apple Watch? It is clear that since the concept of the Apple Watch was presented, Apple played its cards well and it is that it did not focus its wearable as a device captured from Health data rather, he approached it as a fashion accessory.
I have never had a quantifying band like the ones that many companies have for sale today, but I do have one thing clear, these types of bands are not bands that you can wear when you go to a theater, have an important meeting or , simply, you want to be elegant for a special occasion.
In my day-to-day life, I could make use of one of the multiple quantized bands on the market, but it seems like a better decision to make use of my unique Apple Watch. I can configure it with the straps that I deem appropriate for each case and whether I configure it with rubber bands for a more Sporty look as if I put a leather strap to go with a jacket and tie, it continues to do its job.
This has not been taken into account by companies of this type of wearables, which Apple from its concept did. One of the initial competitors of the Apple Watch was the Pebble, but we all know that a short time later it was bought by the Fitbit company so that, shortly after, it would make it disappear in favor of its bands. They saw how their shares grew until the Apple Watch was installed, after which it began to plummet and it is not surprising Since a person who bought a quantified band prays, when he had a special occasion he would keep it in a drawer.
Well, Fitbit had to figure it out and proof of this was the launch of its Fitbit Ionic watch on the market. The truth is that it looks very good, but it does not finish filling the followers of the brand and is that if we compare it with the Apple Watch, it has a lot to improve. He later put the Fitbit Blaze on sale, but it still did not have the expected acceptance and is that buyers saw a product that cost $ 350 and was unfinished.
Well, Fitbit refuses to die in the world of smart watches and now comes with a new bet to compete with the Apple Watch. A much more stylized bet and it may be what his followers were really waiting for. We still don't have his name but you can see what his appearance looks like thanks to the filtered image that we have shown you in the header of this article.
The Fitbit CEO has stated:
I think the dynamics will change in 2018. As mentioned above, we expect to have more supply for the masses in the market.
