NPD Group positions Apple as a leader in the smartwatch market

Apple Watch Store

It's no secret that the Cupertino company has a pretty tight grip on the smartwatch market above the competition. It is true that the Apple Watch arrived late, but it cost little to become among the best sellers and this past 2018 sales have reached 61 percent placing Apple as the leader in the smartwatch market.

All this according to the data offered by unofficial sources such as those of NPD Group and is that Apple remains on the sidelines of offering any official data on the sales of these devices. From the beginning the guys from Cupertino have moved away from showing figures and today they follow the same line so we have to settle for these external data to get an idea of ​​Apple's sales.


61 percent growth in sales

According to the data provided by NPD Group unit sales of smartwatches were up 61 percent over the 12-month period that ended in November 2018 and this means that 16 percent of American adults today have on your wrist one of these Apple watches. It also places the range of use between 18 and 34 years of age as one of those who most use these devices with 23 percent of the share.

On the other hand, sales in dollars have increased by 51 percent during this period, which means that Apple individually stands above firms such as Samsung and Fitbit that together they have achieved 88 percent of sales. It really is not necessary to carry out studies of this type to realize that more and more users are using these Apple smart watches and with the arrival of the new Apple Watch Series 4 model the growth is even greater. The relationship of this device with health and home automation issues makes this just the beginning and therefore the expected figures are higher over time.

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