The regularly published figures on Apple Watch sales estimates are sometimes confusing. Apple has never officially published the sales that are being made of its smartwatch, and at this rate it seems that it never will, we do not know if it is because it is not interested or because you do not want to recognize that this market is still very green. What is true is that different companies periodically publish reports in which they echo sales estimates according to the units that have left the facilities where the devices are manufactured.
The latest report indicates that Apple has been at the top of the ranking, above Fitbit and Xiaomi, the ancient kings of this market, although these companies do not exactly offer smart watches but rather offer quantifying bracelets, especially the firm of Chinese origin.
During the first quarter of the year, Apple has obtained a market share of 15,9%, becoming the company that has shipped the most devices. In second position we find Xiaomi, with 15,5%, which represents a discount of 5% compared to the same period last year. In third place we see how the problems of Fitbit are exacerbated, which has gone from having a share of 24,7% to only 13,2% in the same period last year.
If we talk about units shipped, we see how Apple has gone from shipping 2,2 million units in the first quarter of last year to 3,5 million units of the first quarter of 2017. Xiaomi has gone from 3,8 million units to 3,4. While Xiaomi has gone from shipping 4,5 million units to almost three million units shipped during the first quarter of 2017.
Sales of Apple Watch, AirPods and Beats Apple includes them in the category other products like the iPod, without having broken down at any time the sales figures for each of these products.
