Apple CEO Tim Cook commented on the current situation in the world of television, channel packages and streaming services for audiovisual content. In addition, we will know first-hand the opportunities that Apple go into the video market.
What we do not find in Cook's words are details of the plans Apple is planning In this sector. These began to unfold with the opening of AirPlay 2 to a wide number of television brands and that may culminate in the introduction of Apple's streaming television service.
In Cook's words, Apple sees big changesIn addition, in the short term, in the tastes and behaviors of the clients. In addition, this process is expected to accelerate as the year progresses. All the machinery of Apple is prepared to participate in this planned change. From the Apple TV, to offer a set of applications according to these new schemes, as well as the AirPlay 2 service, present in most Apple products. Cook confesses to be delighted with the expansion of the AirPlay 2 service to many brands of televisions.
This compatibility will allow to have activated services on Apple devices, which will be displayed on televisions. In this way, the hiring not only of the services of the future Apple television, but also of other platforms such as Netflix or HBO, through Apple's content stores, will provide extra income for the company. Finally, Apple highlighted the self-made content that Apple plans to start in the next few months:
Finally, we will see the original content, where we will participate. We have signed a multi-year partnership with Oprah. Today I'm not really ready to tell you about that conversation beyond that point. We have hired some people that we have great confidence in, and they are working very hard. We will have more to say about this later.
Surely the TV app, where Apple will show all the content that it has prepared for us.